Privacy Policy

Who we are

YBJK Ltd
Registered in England & Wales
đź“Ť Unit D-3 Lea Road, Trading Estate, Waltham Abbey, EN9 1AE, United Kingdom
📧 info@ybjk.co.uk

YBJK Studios Ltd acts as the Data Controller responsible for your personal data.

Information We Collect

We may collect and process the following categories of personal data:

A. Information You Provide

  • Full name, address, and contact details (email, phone number)
  • Payment information (processed securely via third-party gateways such as Stripe, PayPal, or Amazon Pay — we do not store card details)
  • Account login details (if applicable)
  • Communications sent to us (emails, contact forms, support requests)

B. Automatically Collected Information

  • IP address and approximate geolocation
  • Device type, browser, and operating system
  • Website usage data (pages visited, time on page, referral source)
  • Cookies and tracking data (see Section 9)

C. Information from Third Parties

  • Payment processors confirming transaction success or failure
  • Marketing platforms (e.g., Google Analytics, Meta Ads) for performance tracking

How We Use Your Information

We use your data to:

  • Process and deliver your orders
  • Provide customer support and respond to enquiries
  • Personalise your shopping experience
  • Improve website performance and user experience
  • Send marketing communications (only with your consent)
  • Comply with legal obligations and fraud prevention measures

Legal Basis for Processing

We process your personal data under one or more of the following lawful bases:

Consent: For marketing emails, newsletters, and promotional offers

Contractual necessity: To fulfill your order or provide requested services

Legitimate interests: To improve our website and protect against fraud

Legal obligation: To comply with UK tax, accounting, and regulatory requirements

How We Share Your Information

We only share your data with trusted third parties necessary to operate our business:

  • Payment processors (Stripe, PayPal, Amazon Pay)
  • Delivery and logistics partners (e.g., DHL, UPS, Royal Mail)
  • IT, hosting, and analytics providers (e.g., Google, Meta, Shopify, Wix)
  • Professional advisers (legal, accounting, compliance)

We never sell your data. All partners are required to handle your information securely and comply with GDPR standards.

Data Retention

We retain personal data only as long as necessary:

  • Order and financial records: 6 years (for legal and accounting compliance)
  • Marketing data: until you withdraw consent
  • Website analytics: anonymised and aggregated for long-term performance analysis

After this period, data is securely deleted or anonymised.

Data Security

We implement strict technical and organisational security measures, including:

  • Encrypted data transmission (HTTPS / SSL)
  • Limited staff access to customer data
  • Secure servers and firewalls
  • Periodic data audits and encryption standards compliance

While we take all precautions, no system is 100% secure. You share information at your own risk, though we minimise exposure aggressively.

Cookies and Tracking Technologies

We use cookies to:

  • Enable website functionality
  • Analyse traffic and improve user experience
  • Deliver personalised marketing

You can manage or disable cookies through your browser settings at any time.
For detailed information, see our Cookie Policy (available separately or below).

Your Data Protection Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccuracies
  • Erase your data (“right to be forgotten”)
  • Restrict or object to processing
  • Withdraw consent at any time
  • Request data portability

To exercise these rights, email us at info@ybjk.co.uk.
We will respond within 30 days in accordance with UK law.

International Transfers

Some third-party providers may store or process data outside the UK (e.g., in the EU or US).
In such cases, we ensure appropriate safeguards, such as UK adequacy decisions or Standard Contractual Clauses (SCCs).

Children’s Privacy

Our website is not intended for use by individuals under 18 years of age, and we do not knowingly collect data from minors.

Updates to This Policy

We may update this Privacy Policy periodically to reflect business or legal changes.
The latest version will always be available at www.ybjkstore.co.uk/privacy-policy with an updated effective date.

Contact Us

For questions or complaints regarding this Privacy Policy, contact:
📧 info@ybjk.co.uk
đź“Ť Unit D-3 Lea Road, Trading Estate, Waltham Abbey, EN9 1AE, UK

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